Kite highlight the need for a dairy price reset

This week, with Will on holiday, Ben is joined by Peter Willes - Director of Parkham Farms, John Allen and Chris Walkland to discuss Project Reset, with Kite leading the way in the call for a realignment in the price of dairy products on the shelves. We might be seeing the highest AMPE Chris can ever remember, but with unprecedented levels of inflation for key inputs; both on farm and throughout the supply chain, the price of dairy to the consumer can no longer remain at current lows - the price of food must reset. John, Peter and Chris discuss the current imbalance of supply and demand for dairy products and the risk to consumers and retailers if we don’t bring together discussions across the whole supply chain.