Is 50 the new 40ppl required to incentivise milk production?

On the first day of the new milk year and after a week of significant milk price announcements from major retailers and processors, Kite’s Paul Macer and John Allen join Chris, Becki, Ben & Will on the podcast discussing current UK milk volumes which are significantly down year on year. The same production and supply challenges are being seen across Europe and they discuss whether the recent price announcements quoting milk prices of 40ppl are sufficient to incentivise milk production & to reduce the current year on year supply gap. Chris is surprisingly well behaved on April Fools Day the milk market report is still positive although with some negative trends down under on the futures to keep a watch on.