AHDB levy increase & where will the money be spent?

With discussions of a potential increase in levy rates on the table, Dairy Sector Council Member and Gloucestershire farmer; Mike King joins Kite’s Senior Consultant; Becki Leach to talk through how inflation has played a part in making this decision, the process for getting the increase implemented and realistically, how often the levy should be reviewed. With AHDB’s current priorities focusing on defending the reputation of dairy farmers and the health and welfare of animals, where should the next focus be in terms of spending and what happens if they don’t deliver with the extra funding. With Chris Walkland giving his weekly market update, you are in for a great listen!