2022 Outlook and Beyond Project Reset

For the first podcast of 2022, Ben Eagle is joined by Kite’s Managing Partner John Allen and Chris Walkland to give their outlook for the year ahead and to revisit Project Reset. Before this though, they first pay respects to Dairy Journalist Barry Wilson, who sadly passed away on Christmas Day. Carrying on his milk market positivity from 2021, Chris delivers the first milk market of 2022 and goes on to discuss with John the milk market outlook and continuing (upward) shift in both the milk market and farm inputs. They discuss what has changed since the Project Reset report was published in October, where we are now in terms of prices and cost of production and where we could be heading this year. They outline how UK dairy can make the most of this window of opportunity, given we are not currently subject to some of the same regulations and limitations as EU producers. They also discuss how the shifting markets put power back with producers and how those who are able to learn the lessons of the past and make strategic decisions on the future of their business will remain resilient for the long term.