Episode 102 - Amazon’s newest tool, IP Accelerator and should you use it_ with Peter Kearns, 180Commerce

Amazon has launched a new tool for Sellers called IP Accelerator. It’s advertised as a free tool that connects you with law firms that specialize in Intellectual Property. Sellers then pay the law firm to file for a trademark application and Amazon will give those sellers access to Brand Registry, before the United States Trademark and Patent Office approves the trademark. Former Amazonian, Peter Kearns, 180Commerce, gives us his take on the program and if he thinks it’s worth it. This episode's sponsor: Payability.