What I’ve Learned From Managing 150k Real Estate Agents • Greg Sexton

Greg Sexton the Chief Operating Officer of Century 21 Real Estate LLC describes how he got involved in real estate. Greg talks about the the role of the brokerage in the success of the agent. Next, Greg discusses the importance of training and coaching in the real estate industry and he talks about his personal perspective for real estate in 2022. Greg and D.J. discuss Millennial and Gen-Z groups and how to prepare for their presence in the market. Last, Greg discusses leads and how to nurture them. If you’d prefer to watch this interview, click here to view on YouTube! This episode was brought to you by Real Geeks. Transcript D.J. Paris 0:00How would you like to hear from the CEO of one of the largest real estate companies in the world? They have 150,000 agents. How would you like to hear what they think is the keys to success? I know I do. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Barris. And in just I'm your guide and host by the way through the show, I screwed up my own intro but just a moment, we're going to be speaking with the CEO of century 21 Greg Sexton, he has 150,000 agents and he's going to tell you what he believes are the key to agent success. I'm really excited before we get to to Greg just a couple of quick reminders please tell a friend think of one other realtor that you know that needs to hear what Greg is about to tell you and believe me it's all gold, send them a link to our website or send just have them pull up a podcast app search for keeping it real, hit the subscribe button but our website where they can stream every episode is keeping it real pod.com Again, keeping it real pod.com And also please leave us a review. If you're listening on a podcast app like iTunes, Stitcher, Spotify wherever please let us know what you think of the show. We read all those reviews and it helps us improve But enough about me let's get on to Greg Sexton. Okay, today on the show we have Greg Sexton from Century 21. He's the Chief Operating Officer. Let me actually let me tell me more about Greg so Greg was actually appointed the chief operating officer ...