How Real Estate Agents Can Use Humor In Their Marketing • Matt Lionetti

Matt Lionetti with The Agency in Toronto Canada describes how he transitioned from music industry to a new career in real estate business. Matt talks about the start of shooting comedy videos relating to real estate and how this has helped build his business and he also emphasizes the importance of niche-ing down to attract your audience. Matt and DJ discuss quality vs. quantity when it comes to social media content. Last, Matt discusses how to build your community around whatever is authentic about. If you’d prefer to watch this interview, click here to view on YouTube! Please check Matt's Freddy Mercury video which helped change his career by clicking here. Please subscribe to Matt's Over Ask podcast by clicking here. Matt Lionetti can be reached at (416) 890-3442 This episode is brought to you by RealGeeks. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show. Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide and host through the show. And in just a moment, we're going to be speaking with Matt lionetti about humor and the role of comedy in promoting oneself as a realtor and just having a lot of fun. By the way, Matt's YouTube videos which are not just on YouTube, they're all over are the very funniest best realtor videos I've ever seen. We have a link to them in the notes. So please go check them out. And you'll see why we're talking to Matt. But before we get to Matt, just a couple of quick reminders. One, please keep telling a friend about the show. If every time you listen to the show, you just told one other person about us? Well, gosh, it would be a huge growth, jumping growth numbers for us. But just tell one person we really really appreciate it ...