Mike Black
Mike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well.In this episode we discuss:Where he learns about Amazon, what is the best source of infoSegmenting your portfolio to create strategies for each partSustainability vs. Growth mindsetHow brands can differentiate with their customer experienceHow to fully utilise the reviews you get on Amazon (or off)You can find Mike on LinkedIn here.Other resources:LaunchPod Academy 14-day trialAmazon advertising account managerListen to It's Always Day One podcastFollow on LinkedInSubscribe to emailsRead the email archivesJoin Amazon Creatives private groupRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.