Kim Mathisen

It's Always Day One - A podcast by It's Always Day One

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Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies.In this episode we discuss:Which platform might be best for you as a brand, vendor or seller.Why you must be building strategies for both online and offlineHow y...