Amazon Updates - December 19, 2023
In this episode, we explore a series of strategic updates in the digital marketplace, with a special focus on Amazon’s new features and Walmart’s competitive edge. We discuss the launch of Sponsored Display Storefront, the importance of A/B testing for Brand Stories, and the implications of Amazon’s navigation changes. We also delve into the significance of full-funnel marketing for 2024, smart advertising expenditure, and the ongoing cloud services investigation in the UK. Additionally, we consider the potential of Amazon Freight and the power of daily content posting on sales. The episode concludes with an analysis of Walmart’s advanced reporting capabilities, setting new standards in advertising analytics. Tune in for actionable insights and expert analysis to stay ahead in the digital marketplace.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.