REPLAY: Building an African CPG Brand with the Ginjan Brothers

This week we're re-broadcasting in celebration of the Ginjan Brothers' recent feature in Humans of New York. And big news: we're launching a new season of Item 13 starting on February 1st! In the meantime, here's the story of Mohammed and Ibrahima from episodes 46 and 47. Ginjan Brothers was founded by Mohammed Diallo & Ibrahima Diallo. The brothers immigrated to the States in their early teens, 13 & 14, respectively. Mohammed has a formal training in business management and spent the bulk of his professional career in the financial services industry. Ibrahima is an engineer by training, but spent most of his career in the hospitality industry. Their mission with Ginjan is to make African food, drink, and aesthetics and integral part of global mainstream culture. *CPG = consumer packaged goods