Changing Narratives Africa Fellow Ebun Feludu of JAM Coconut Food Company: Building a Legacy Business

This season, we’re showcasing stories from the inaugural class of Changing Narratives Africa Fellowship, a highly selective program for African food entrepreneurs who are ready to scale their brands into global markets. This week’s guest is Ebun Feludu. She runs JAM The Coconut Food Company- a family legacy business that produces premium food and beauty solutions from the world's most famous super food- The Coconut. "We are committed to building the biggest coconut brand in Africa for Africans. Our premium coconut products range from Coconut Cinnamon Balls, Activated Coconut Charcoal, Coconut Flakes, Coconut Lemon Oil all made from our beloved coconut. At the center of our operations is our army of coconut amazons who live in the rural coastal communities where our factories are located. These formidable women make up 80% of our workforce and their work accounts for 80% of household income." Ebun Feludu is committed to the growth of the women force at JAM The Coconut Food Company and her women community at large. In 2008, Ebun made an epic Trans-Saharan road trip from Lagos-London, through the West coast and the Sahara desert. She has remained committed to channeling enterprise to build the Africa of her dreams, starting with Nigeria. In 2017 she was made Nigeria rep for WEF- Women Economic Forum. In 2019, she led the largest delegation of women to the annual Women Economic Forum conference in New Delhi. In the same year, she was made the inaugural Nigerian Chairperson ALL Ladies League Nigeria- the global network of women under the auspices of the Women Economic Forum. In June 2020, Ebun Feludu was announced as President of the Nigeria-India Bilateral Business Council- creating a bridge connecting women in business in Nigeria and India. Her first and most intense training in coconut processing and the entire coconut value chain was in India with support from WEF. Photo courtesy of Ebun Feludu. Find JAM, The Coconut Food on instagram: @ @jamcoconutfoods and online @ https://jamcoconutfoods.com/