Unlocking the Power of Facebook Advertising for International Schools w/ Alon

How can international schools elevate their marketing to the next level, find potential new eyeballs & create an online community? In this episode, Alon Abraham joins us as we explore ways to utilize Facebook advertising for marketing in international schools. Alon is an industry expert in digital marketing & co-founder of TAG Direct, a digital agency specializing in customer acquisition and conversion. In the session, he expounds on how to generate leads on Facebook, the benefits of Facebook advertising for international schools, the impact of visual design in Ads, and finding out what your audience engages with. Moreover, we delve into using Facebook Pixel to measure success, misconceptions about Facebook Advertising & how they can be avoided. Ultimately, we discuss Ads success tips for international schools with a limited budget, Return on Investment for Ads, and some success stories from International Schools that have used Facebook advertisements to achieve their marketing goals. Tune in for more insights! Timestamps [01:13] A few housekeeping items [02:19] Benefits of Facebook Advertising for International Schools [03:49] How Facebook Advertising gets you a new audience in addition to your existing audience [04:41] The Impact of Visual Design in Facebook Advertising & how schools can optimize ad designs for maximum impact [06:51] Facebook pixel tracking & how it can be used to measure success [09:39] Common misconceptions & mistakes about Facebook Advertising and how to avoid that [11:53] Tips for schools looking forward to advertising but with a limited budget [14:04] The Return on Investment for Ads [15:06] Resources & tools to stay up to date with the evolving landscape of Facebook Ads [17:43] Success stories or examples of International Schools that have used Facebook advertisement to achieve their marketing goals [20:18] Recommended Books & Resources on Facebook Advertising [21:18] How to connect with Alon Abraham Quotes ● "You can still set one campaign up with just $10 a day and see amazing results." Mentioned Books ● This is Marketing: You Can’t Be Seen Until You Learn to See By Seth Godin ● Tribes: We Need You to Lead Us by Seth Godin Let’s Connect Connect with Alon Abraham on; ● LinkedIn: https://www.linkedin.com/in/alonabraham/ ● Website: https://www.tagdirect.com.au/ ● Email: [email protected] Connect with Dr. Dana Specker Watts on; ● Twitter: https://twitter.com/teachwatts Connect with Mike Pierre on; ● Twitter: https://twitter.com/Ayitis_SigmaMan More resources ● Head over to iss.edu/events to see future PD's that ISS is offering for the SY 22-23. ● Join the Diversity Collaborative platform-https://info.iss.edu/sign-up-diversity-collaborative ● Head over to https://www.seniainternational.org/ to check out inclusion education practices for individuals with disabilities and ensure their potential is fully maximized.