Digital Branding w/ Paul O’Neil

There’s power in telling your story! It helps people understand who they are committing to. How do you use social media to articulate your brand & build your profile? In our second episode, Paul O’Neil joins us in the show as we discuss the power of digital branding. In the session, we discuss how you can integrate social media & teaching, where to build your online portfolio, how digital branding compares to a resume and why you should be searchable on multiple platforms. Besides, we delve into rebranding yourself, finding something catchy with your name and a tip to take the next leap in your career. Tune in for more insights! Head over to iss.edu/events to see future PD's that ISS is offering for the SY 22-23. Join the Diversity Collaborative - https://info.iss.edu/sign-up-diversity-collaborative Timestamps [00:59] Difference between digital & personal branding [02:08] How to get started in integrating social media & teaching [04:38] Where to build your portfolio & create your digital brand [06:26] Limitations in digital branding compared to a resume [12:42] Becoming searchable in search engines [16:33] Rebranding yourself through a career change [20:55] Advice to anyone trying to take the next leap in their career [26:00] Is it okay to drop off social media or drop off a skillset? [30:03] The power of keeping an ongoing journal of all your experiences & telling the story