The Millennial Sales Paradigm - Eades & Sullivan 'The Collaborative Sale' Part 1

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We're starting Keith M Eades and Timothy T Sullivan's 'The Collaborative Sale: solution selling in a buyer driven world' this week. So far, so good. This book really gets you thinking about how sales has changed in the past twenty years and what salespeople have to learn to keep up with the shifting sales paradigm that has arisen due to technology.