Episode 150 - the JOLT effect - Dixon and Mckenna !

The best show ever in the history of inward Book club . If not the best then the most important . Why ? because this book is the game changer . Find out why - sales people who tell clients what to do sell more than those who are consultative. Find out that sales people who close in an appointment sell more than those who don't . Everything you thought you learned about not pushing a client , listening and not talking , and not closing .....IS WRONG

Om Podcasten

Welcome to the Inward Book Club audio experience, where hosts Jonathan Graham (MD, Inward) and Michael Price (Partner, Inward) review an influential sales or business book each week. They deconstruct the advice given and add their own veteran insights to help listeners improve their sales game. The authors and other special guests also join in the banter.