Episode 149 - NAKED sales

If you were selling software to greyhound buses would you get on a greyhound bus ? how deep do you really need to go in your product discovery ? In this episode MO and JG discuss "Naked Sales" by Ashley Welch and justin jones

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Welcome to the Inward Book Club audio experience, where hosts Jonathan Graham (MD, Inward) and Michael Price (Partner, Inward) review an influential sales or business book each week. They deconstruct the advice given and add their own veteran insights to help listeners improve their sales game. The authors and other special guests also join in the banter.