What's Next in UX: Episode 3 (What's the Score?)
What’s Next in UX is back! User Experience is essential for brand success, but it can be hard to measure due to its subjective nature. So how does a brand or a business know if they are providing an excellent experience and how can they compare to competitors? This is where Ipsos’ UX Score comes in. The Ipsos UX Score is a proprietary tool to help clients objectively assess their user experience. The UX Score correlates with Net Promoter Score (NPS) – a widely used customer loyalty metric – and can accurately predict a brand’s equity. It can also be used as a benchmark for offline and online experience for physical and digital products. Jacqueline Hull, Senior Vice President, UX USA, is joined by Giulia Stefani, UX Director for Switzerland, to interview Yana Beranek, Global Head of UX, and Janina Schoenebeck, Senior Research Executive, IUU Germany. Together they discuss the Ipsos UX Score and its capabilities.