What's Next In UX: Episode 1 (John Deere)
The first episode of this new series focussing on the future of UX (user experience) features Thomas Carpenter, UX Research Manager at John Deere, one of the world's leading manufacturers of agricultural machinery. With artificial intelligence and automation starting to play a significant role in agriculture, we probed John Deere's experience to find out what's required to design successful automation, and how is it possible to create an emotional connection with an automated system?