The Operational Angle - Episode 6: Trust & Advocacy - Market Research Practices

This is the second episode of the Operational Angle podcast on the topic of trust and advocacy in research. Whereas the previous episode took a closer look at the role of public affairs, and specifically Ipsos' polling practice, in fostering familiarity and trust with respondents, this episode looks at the practices that market researchers can take to encourage long-lasting participation and motivation among trusting panelists and respondents. Operational Angle host Leah McTiernan speaks to Cristina Mihoc, President of Global Access and Panels, about this topic and the findings of a recent Research on Research study among Ipsos panelists. NOTE: The sound quality deteriorates at around 6 minutes but it does pass - please persevere! Apologies for the inconvenience.