The Operational Angle - Episode 5: Trust in Research & the role of Public Affairs

In this episode of The Operational Angle, our host Leah McTiernan speaks to Darrell Bricker, Global CEO of Ipsos Public Affairs, about trust and advocacy in market research. Their discussion focuses on how public affairs at Ipsos help to provide a public face to citizens and consumers. This familiarity with Ipsos as an organisation conducting meaningful social and political research in turn encourages participation in surveys and studies around the world. Read more on the topic in our recent Ipsos Views paper "Trust in Research".