People, Planet, Prosperity: Episode 5 (Ipsos Total Operations)
February's edition of "People, Planet, Prosperity" features Leah McTiernan in conversation with Trixie Cartwright (Global Lead for Diversity & Inclusion at Ipsos Total Operations), who is the co-author of a groundbreaking new paper in the International Journal of Market Research called "A Question of Gender: Gender classification in international research". In this short episode, Leah and Trixie discuss the key considerations for researchers who need to collect accurate data about respondents' gender across cultures that have very different views on the issue.