Getting It Right: The Brand Strategy Podcast - Season 3, Episode 4

The role of Brands in an eCommerce World - Alison Chaltas, Global Leader of Shopper and Omnichannel at Ipsos, joins Douwe Rademaker and Chris Murphy to look at the role of brands in the time of convergent commerce. How has this changed consumers’ relationship to brands and has it fundamentally changed the consumer shopping journey for most categories? To learn more about this topic, read Convergent Commerce: Navigating the fragmented world of emerging channels and shoppable touchpoints