Getting It Right: The Brand Strategy Podcast - season 3, episode 1

Ipsos Views - A podcast by Ipsos Knowledge Centre

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Managing your brand in a volatile world  – As we begin the third series of Getting It Right, Douwe Rademaker and Chris Murphy are joined by Oscar Yuan, global leader and CEO of Ipsos Strategy3, and Josh Samuel, Chief Analytics Officer, Brand Health Tracking, Ipsos.  Our guests go back to basics by discussing managing and measuring the strength of your brand as well as the role of expectations in brand management.