Getting It Right: The Brand Strategy Podcast - season 2, episode 3

Ipsos Views - A podcast by Ipsos Knowledge Centre

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In this episode Douwe and Chris are joined by Laurent Dumouchel, Chief Growth Officer, Brand Health Tracking, Ipsos to look at premium brands. Premium brands have thrived during the pandemic and this podcast discusses how to premiumise, the geographical differences in the popularity of premium brands and whether the popularity of premium brands is here to stay. To learn more about what was discussed in the podcast read Laurent’s paper Trading Up: How has the pandemic impacted the positive momentum of premium brands or email [email protected]