Brand Talk (Episode 8): Creativity is the Gift of Empathy
In this episode, our hosts Chris and Hazel, are joined by Josy Paul, the Chairman and Chief Creative Officer of BBDO India. Josy is an expert at the art of building effective advertising campaigns and brand movements. He has been the creative force behind award winning campaigns like P&G’s Touch the Pickle, which gave women a voice to challenge period taboos in India. He also recently won at Cannes Lions International Festival of Creativity for Ariel’s Share the Load campaign. Josy has had a fascinating journey to where he is now. Listen to how his experiences help him develop meaningful and impactful stories for brands.