Brand Talk (Episode 7): Experiential Brand Management
In this episode, our hosts Chris and Hazel, are joined by Enrique Cornish, who is currently the head of marketing for BBVA in Mexico. His career in brand management and strategic planning covers a balance of CPG and services categories: he’s worked for Colgate, Coke, Kraft/Mondelez and Danone. Enrique is an expert at brand-building by way of experiential brand management. He goes in-depth as to what this means and the challenges one might face along the way. Listen to the end for some sound advice on how to manage your brand building as well as your career.