Brand Talk (Episode 6): Stay Relevant or Say Goodbye
This is second half of our interview with Jody Bilney, one of the most experienced and knowledgeable brand strategists in the world today. Jody was kind enough to share her rich history and show how her skills in consumer experience and marketing within boardrooms remain fundamental. Jody talks about how she joined Humana, an established health insurance company, and used her experience from the restaurant sector to revitalise their consumer journey. She also talks about Generational Equity Transfer: how to ensure that long-standing organisations can stay relevant for future generations. Stay to the end for some real jewels of wisdom – especially if you’re a marketer!