Brand Talk (Episode 10): DEI: Good for Business & Society
Hazel and Chris are joined by Ravleen Beeston, the Regional Vice President for Microsoft Advertising in the UK. Ravleen is a seasoned digital marketing professional and has overseen the expansion of the Microsoft Advertising business, which is fundamental to Microsoft’s core strategy. She also sits on the board of the Interactive Advertising Bureau UK and supports key Diversity and Inclusion initiatives through her board level work with Media Trust and Media for All (MeFA). Ravleen shares startling statistics around ethnic and minority attitudes to the advertising industry and highlights the importance of DEI for businesses. She also offers inclusive behaviours businesses can adopt to help underrepresented groups thrive in the advertising business. This is the last episode in the series but not necessarily the last you’ll hear from Chris and Hazel. Thank you for listening and continue to share. Talk soon!