Brand Talk: Episode 1 (Shaping Expectations)

Ipsos Views - A podcast by Ipsos Knowledge Centre

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Ipsos’ Brand Strategy podcast is back and focusing on the fundamentals of brand success. In this first episode in the new series, David Robson, author of the Expectation Effect: How your mindset can transform your life, joins the podcast to discuss the importance of reinforcing and shaping expectations as a brand leader.