Brand Talk (Episode 11): Candidates As Brands

What happens when you apply the principles of brand success to politics, and consider candidates as though they were brands? Our Brand Talk series is back, for a very special edition focussing on the upcoming elections in the UK and the US. Chris and Hazel are joined by Keiran Pedley (Director of Politics, UK) for a discussion of the successes and failures of British and American politicians and parties when measured against the key elements of our framework: Empathy, Context, and Expectations. You can read our reports on the two elections here: Brand Starmer v Sunak and Brand Biden vs Brand Trump.