The Effectiveness Files: ITV

IPA Podcast - A podcast by Institute of Practitioners in Advertising (IPA) - Wednesdays

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

Categories:

Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.

Visit the podcast's native language site