New Business Diaries: Nagmeh Taheri and Fergus Waddell

IPA Podcast - A podcast by Institute of Practitioners in Advertising (IPA) - Wednesdays

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Business

Nagmeh Taheri, Chief Business Development Officer at Publicis Media is joined by Fergus Waddell, Head of Growth at Saatchi & Saatchi London to discuss his move from account management into new business, the Pitch Positive Pledge and the increasing importance of effectiveness, efficiencies and numbers in media pitches.

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