AdTalk with Paul Bainsfair: Orlando Wood

IPA Podcast - A podcast by Institute of Practitioners in Advertising (IPA) - Wednesdays

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IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon 580583

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