EffWorks Global 2023: Econometrics and the c-suite
IPA Podcast - A podcast by Institute of Practitioners in Advertising (IPA) - Wednesdays

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BBH's Karen Martin discusses the new IPA publication ‘Econometrics & the C-Suite’ with Ross Farquhar, Marketing Director of Little Moons, and David Grainger, Media strategist and author of the publication at EffWorks Global 2023.