Henrique Dubugras - Building the Financial Center of Gravity – [Founder’s Field Guide, EP. 35]

My guest today is Henrique Dubugras, co-founder and CEO of Brex, an all-in-one finance account for businesses. Brex recently raised funding at a valuation of over 7 billion dollars despite being founded only four years ago. In our conversation, we cover Brex’s transition from a credit card for start-ups to the central account for businesses, why building that central account was orders of magnitude more difficult than expected, and the difference between building a business in Brazil and the US. We also discussed Henrique’s term horizon for building Brex and how that impacts his decision-making for the business. Please enjoy my conversation with Henrique Dubugras.   For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- Founder's Field Guide is a property of Colossus, Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:53] - [First question] - The state of the B2B financial world before Brex [00:06:29] - How such a high margin space was generally underserved [00:08:24] - What the first version of the Brex card looked like [00:10:48] - How long it took to build and launch their infrastructure [00:11:13] - Why market penetration is so low for cards in B2B businesses [00:13:14] - How he thinks about this landscape in Brazil versus the US [00:14:55] - What interchange and high margins allows him to pass on to the consumer [00:16:23] - Brex’s first revenue event [00:17:38] - What the biggest hurdle was to overcome when they launched [00:19:02] - Key marketing strategy early on and what made it successful [00:21:16] - Continued distribution lessons they learned from their initial success [00:22:39] - Building an effective sales force to push their product [00:24:41] - What makes the current landscape so fertile for fintech businesses [00:27:12] - Analysis of their unique funding round dynamics [00:28:42] - Their second product and the insight that lead to that decision [00:31:05] - Darkest moments while trying to build their central account [00:31:50] - What their central account allows them to facilitate writ large [00:35:27] - Notable differences between entrepreneurship in Brazil versus the US [00:38:55] - Observations on inefficiencies in the US startup space [00:40:16] - Pros, cons, and costs of being largely remote [00:41:50] - Keys to building a successful hiring pipeline [00:44:05] - Lessons learned about decision making and optimization [00:45:39] - Developing an effective skill set to convince other people of anything [00:47:35] - What excites him about being a part of Brex lately [00:49:13] - What excites him about the future in general [00:50:39] - His business philosophy and the set of principles that guide him  [00:52:03] - Nuances that make focusing on a single problem so attractive [00:53:51] - Long term infrastructure decisions that will pay off in the end [00:55:12] - Thoughts and hi perspective on cash flow in general [00:58:18] - The kindest thing anyone has ever done for him