London Design Festival 2018: A multigenerational world - design to meet the challenge

Intellectual Property - A podcast by Gowling WLG

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Ground-breaking innovation means more than a clever idea; it means an idea that will make consumers happy. Good design is profitable - if you make things that work better and appeal to more people, they will pay for it. This is what multigenerational design is… The opportunity to make life easier or happier for more people, creating something that is truly accessible, inspiring more people to try a tact or use it. It takes great skill, thought and hard work to create a design like this, so the last thing a designer wants is for their product to be copied. As part of our 6th annual event at London Design Festival, we recorded this fantastic podcast, speaking to real design experts about how they approach design to make it better for all.  Hear from Martin Darbyshire (tangerine), Johnny Grey (leading kitchen designer), Adam Thomas (disability campaigner and designer of the London 2012 Athlete's village kitchens), and Matt Dyson (founder of Rockit). You can find a transcript for this episode on our website: http://bit.ly/393TnGr  Find out more about our Intellectual Property team here: https://bit.ly/3njZaNq  We regularly talk about a broad range of topics that may be of interest to you. Register for an account on our website to receive our latest articles, podcasts and webinars: http://bit.ly/38eOKtP 

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