The Value of IP Assets (Part II) With Rich Goldstein
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in intellectual property rights protection, particularly those relating to patents and trademarks. Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of The ABA Consumer Guide to Obtaining a Patent. In this episode… Many business owners view intellectual property (IP) as a strategy to slow down their competition and increase sales. However, there are some key points to consider when thinking of IP as an investment. Rich Goldstein says that IP is only valuable if it is part of a profitable business and you need strong IP to benefit from its value. So is there a guarantee that you will increase your company's value and worth by creating IP? Will you get a return on investment even without a good IP? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein discusses the impact of creating a good IP strategy. He explains how IP influences sales, how growth-oriented entrepreneurs view IP, and how to value a company during an exit.