Innovating at Large Scale for a Big Brand
Kyle Walker is the Co-founder and Chief Acquisitions Officer at Foundry, a platform that acquires and grows lasting brands. Before starting Foundry, he climbed the ladder at Amazon for about seven years, starting as a Strategic Account Manager and leaving as the Head of New Business Strategy. Throughout his career, he’s created and helped launch over 10,000 digital businesses, founded three multibillion-dollar global Amazon programs, and played a role in many of the Amazon technologies that brand owners keep in their toolkits. In this episode… When Kyle Walker joined Amazon, he thought that his experience from two other e-commerce companies was going to create an immediate impact on sales. But, he soon realized that scaling a large, established company was different from scaling a small or medium-sized brand. At Amazon, Kyle was afforded the opportunity to innovate, develop, and build many new products and programs — and become an expert. Over the years, he learned the right systems and frameworks for building and implementing successful projects that solve customers' problems at a large scale. Now, he uses the lessons he’s learned — like the fact that a small change in conversation rates could have a big impact on sales volume — to help grow his clients' businesses at Foundry. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Kyle Walker, the Co-founder and Chief Acquisitions Officer at Foundry, to talk about what it takes to innovate at scale for a large brand. They also discuss the importance of good communication, getting intellectual property protection, and the evolution of private label brands on Amazon. Stay tuned.