How To Successfully Launch and Grow an Amazon Brand With Brian Johnson
Brian Johnson is the Co-founder and Chief Technology and Innovation Officer at Canopy Management, a full-service marketing agency for Amazon sellers. He has been in the e-commerce space for 15 years, starting his career at eBay. Brian has helped over 25,000 brands increase sales by over $2 billion on Amazon using advertising strategy, conversion rate optimization, and differentiation. Over the course of his career, he has founded the Amazon PPC Troubleshooting Community, Amazon PPC Consulting Association, and Sponsored Products Academy training course. In this episode... What strategies can new product entrepreneurs use to successfully launch products on Amazon? Which tools and software can entrepreneurs leverage to grow their brands? Launching products in the Amazon space and gaining market share can be daunting for many new entrepreneurs. This is caused by increased competition on the platform, changing consumer preferences, and poor product optimization. However, there are many opportunities that can be leveraged to successfully build an Amazon brand. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Brian Johnson, the Co-founder and Chief Technology and Innovation Officer at Canopy Management, about how to successfully launch and grow an Amazon brand. Brian talks about the challenges he faced, what entrepreneurs should know when launching a new product on Amazon, and common challenges associated with AI in the e-commerce space.