The Evolution of Snapchat: How a Millennial Teen Messaging App Became a Haven for Cancelled Creators

Thank you so much to Jose Cuervo for sponsoring this episode. Buy Jose Cuervo here: https://www.danmurphys.com.au/list/jose-cuervo This week's episode is the story of Snapchat— how Millennials' favourite messaging app proved that it could compete in the creator economy and find relevance once again with the new youngest generation online. But not without its sacrifices. Timestamps: 00:32 Intro 4:39 The contentious origins of Snapchat 6:54 The rise of Snapchat 8:20 The innovation of Snapchat— vision, features and Spectacles 12:54 Snapchat & its copycats  15:58 Snapchat controversies 19:18 Celebrities & creators on Snapchat 20:31 How Snapchat tapped huge creators with big $$ 24:45 Snapchat as a haven for “cancelled” creators 25:19 David Dobrik 27:30 Austin McBroom 28:56 Conclusion Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Sources: https://mashable.com/article/snapchat-turns-10  https://techcrunch.com/2013/07/01/new-snapchat-docs/ https://www.latimes.com/business/la-fi-tn-reggie-brown-20170301-story.html  https://www.theguardian.com/technology/2014/sep/10/snapchat-settle-lawsuit-reggie-brown-evan-spiegel  https://s25.q4cdn.com/442043304/files/pressrelease/q1-17-earnings-release.pdf  https://s25.q4cdn.com/442043304/files/pressrelease/q1-19-earnings-release.pdf  https://s25.q4cdn.com/442043304/files/doc_financials/2024/q1/Q1-24-Press-Release_FINAL-4-25-24.pdf  https://web.archive.org/web/20201108183032/https://www.snap.com/en-US/news/post/lets-chat  https://www.businessinsider.com/snapchat-just-introduced-a-feature-it-paid-more-than-100-million-for-2016-7  https://digiday.com/marketing/snapchat-bought-bitmoji-brands-know/  https://www.sciencedirect.com/science/article/abs/pii/B9780128240106000721   ​​https://www.wsj.com/articles/BL-DGB-30794  https://www.businessinsider.com/facebook-approached-snap-in-2016-to-discuss-acquisition-2018-12# https://techcrunch.com/2017/08/03/google-buy-snap/  https://www.theverge.com/2014/6/17/5817996/facebook-slingshot-app-vs-snapchat https://mashable.com/article/snapchat-redesign-app-friends-feed-discover-heres-why https://www.theguardian.com/technology/2018/apr/26/snapchat-new-spectacles-launch   https://www.cbc.ca/news/canada/montreal/child-porn-charges-laid-against-10-laval-teens-1.2426599  https://www.theguardian.com/technology/2013/nov/13/snapchat-app-sexting-lawsuits-valuation# https://www.ftc.gov/news-events/news/press-releases/2014/05/snapchat-settles-ftc-charges-promises-disappearing-messages-were-false  https://www.ftc.gov/news-events/news/press-releases/2014/12/ftc-approves-final-order-settling-charges-against-snapchat  https://www.vice.com/en/article/snapchat-employees-abused-data-access-spy-on-users-snaplion/  https://www.theguardian.com/technology/2017/jun/23/snapchat-maps-privacy-safety-concerns  https://edition.cnn.com/2023/04/27/tech/snapchat-my-ai-concerns-wellness/index.html  https://www.forbes.com/sites/tylerroush/2023/01/25/snapchat-reportedly-scrutinized-by-authorities-over-role-in-spreading-fentanyl/  https://www.prnewswire.com/news-releases/national-crime-prevention-council-calls-on-justice-department-to-investigate-snapchat-and-fentanyl-deaths-301709644.html  https://www.teenvogue.com/story/kylie-jenner-snapchat-songs-hits-genius  https://www.theverge.com/2020/11/23/21585513/snapchat-snap-spotlight-creators-app-update-tiktok  https://www.businessinsider.com/snapchat-creators-who-have-made-over-1-million-from-spotlight-2021-1