81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber. Now more than ever... In these times of uncertainty... As the doors may be closed... It's understandable that many businesses adjusted their advertising, voice-overs, and copywriting to show care and concern for customers during the pandemic. However, when does the somber...