284: The Risks and Realities of a 100% Denial Strategy

In this episode of The PR Breakdown, we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in today’s social media-driven world?We explore multiple examples of how this strategy plays out and examine why some public figures—like Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrong—chose the denial route. Is it a legal necessity, o...