228: Grieving for a Social Media Influencer: Exploring Parasocial Relationships on Reddit with Emily Rose

Indestructible PR Podcast with Molly McPherson - A podcast by www.mollymcpherson.com/podcast

The rise of social media influencers means it is easier than ever to form parasocial relationships with celebrities or online influencers. Although parasocial relationships are one-sided and don’t involve any contact in the real world, the death of someone whose life you have been closely following online can cause a visceral reaction.In the case of Dave Hollis, his sudden death at the age of 47 sent a subreddit community of over 13,000 people into an emotional freefall. In this conversation ...

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