178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia

The PR Breakdown with Molly McPherson - A podcast by www.mollymcpherson.com - Wednesdays

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President Zelensky knows how to work a medium to his advantage. Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing 'selfie' videos filmed from a smartphone. In this episode, why the 'selfie' is a powerful weapon for anyone in battle. Mention in the EpisodeMolly McPherson on TikTok @mollybmcp"I think I have found my favorite clip ...

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