167: Can a New Business Name Get Rid of an Old PR Crisis?

When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.On today's episode, we'll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected. Mentioned in this episode: Facebook Changes Name to Meta: Mark Zuckerber...