163: Is There Any Truth to the Saying, "All Publicity is Good Publicity?"

Indestructible PR Podcast with Molly McPherson - A podcast by www.mollymcpherson.com/podcast

The actor Jake Gyllenhall knows all too well that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago. Having this ex-girlfriend record a song about the breakup and then upload a 10-minute video to YouTube is the sort of negative publicity that will never disappear. Especially if the video has over 17 million views. The Irish poet and playwright Oscar Wilde once said, "The only thing worse than being talked abou...

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