140: 3 Powerful Ways to Include PR in Civic Engagement with Tonya McKenzie

Indestructible PR Podcast with Molly McPherson - A podcast by www.mollymcpherson.com/podcast

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Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. People not only ask, "What's in it for you?" They want to know what's in it for the community.Together, civic engagement and PR can make good bedfellows when there is a cause in mind addressing a problem in a community.What are the communication tactics behind a successful campaign that contribute to a...

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