115: The ONE Word That Will Stop a Crisis Dead in its Tracks

After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram. The other—fight back.Turns out the latter choice blew up the story. This episode is a case study for what the ...