Customer 360: What Is It?

(Editor's Note: Customer 360 is now know as Salesforce CDP.)“Imagine a world where a call-center agent knows how a customer uses your app so they can serve them better; a sales associate knows the kinds of products a shopper likes so they can save time in the store, and a website adapts based on a prospect’s recent product reviews. That’s a quick glimpse at the promise of unification for a Salesforce customer.” In this episode of ‘In the Clouds’ podcast, our hosts, Bobby Tichy and Cole Fisher, invite teammates Ryan McCambridge and Nick Burggraf on the show to take a deep dive into Customer 360 (now known as Salesforce CDP). To help our listeners better understand the platform, they will be covering: What is Customer 360? Customer 360 offers a new set of services that will enhance data management across all of Salesforce, the #1 CRM for sales, service, communities, commerce, and marketing. What’s the goal of the platform? To connect enterprise data from any source. To build a unified customer profile. To manage customer insights and inspire engagement. When can you get it? Ryan and Bobby also discuss the benefits of buying Customer 360 vs building a platform of your own to manage and integrate customer data. Stay tuned until the end as one of our hosts shares what happens when a tech guy shares a story about his brave venture into home improvement; you don’t want to miss it!